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AI Intent: understanding search intent in the era of generative engines

03/03/2026 Insights

A closer look at AI intent. Discover what LLMs are really looking for behind your content and how to align your page with this logic.

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Named entities: the key lever in AI GEO

28/02/2026 Insights

In today's search ecosystem, engines no longer just index keywords — they interpret entities...

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Discovering Fan-out queries

18/02/2026 Insights

When one question hides several others... Understanding this mechanism is essential for any marketing team looking to optimise their presence in AI responses.

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What is chunking?

18/02/2026 Insights

A closer look at a content structuring method that organises information into autonomous, coherent, AI-extractable blocks.

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